The Receptivity of the Advertising on the Jordanian Internet
Ibrahem Khasawneh, Dept of Journalism and Mass Communication, Al-Patra University, Amman, Jordan.
Abstract
Study examined the Advertising website in Jordan, since the Internet is no longer a means to exchange information and e-mails and reading the news and entertainment, it has become a platform for building e-business is working to attract advertisers and working in the field of ad affect on my browser's Web site.
Turning the study of the Advertising-mail from multiple angles, it became known as the Advertising and its features, the Internet and its history, and then presented the factors that led to his appearance on the Internet, and the advantages of advertising through this type of advertising media, as well as its inception, globally and locally, and then talked about the great economic benefits.
To know the reality of online advertising in Jordan as a model from which to know the level of presence and extent of demand in the presence of the other means of advertisement in The study used the survey questionnaire based random sample of the scientific results of the exit.
The study population and of the pioneers of internet centers in Irbid - University Avenue, which has large numbers of Internet centers where he entered the Encyclopedia of the large Genus Internet cafes scattered as it was considered vital to the region being rich in manned stations online.
Study placed Fraudha head of the subsidiary to measure community attitudes toward online advertising and how it relates to the design and the language used in drafting and style of output.
The study aimed to provide a description of the online advertising and identify the relationship between online advertising and its impact on decision-making to the consumer purchasing power, through a field study has been reached where the results and in the light as recommendations and proposals for the decision maker catalog.
The study pointed out that online advertising takes the way to the growing sophistication from year to year, and companies are seeking to be a leader in the field of online advertising and attract the largest possible number of advertisers to declare in the electronic pages to earn profits place advertisements for the products of companies of all kinds.
The study stressed the need for companies to invest this kind of ads to take advantage of this data is a modern way of promoting goods Advertisings without the real image to mislead or deceive customers to customers so as not to lose these companies lose credibility and clients and customers. And concluded that many of the proposals that contribute to improving the use of this method in this field.