The Internal Audience Trends and Attitudes within the Public Security Directorate in Jordan towards the Function of Public Relations Department (A Survey Study)
Azzam A. Ananzeh and Nesreen M. Tahat, Journalism Department, Faulty of Mass Communication, Yarmouk University, Irbid, Jordan.
Abstract
The aim of the current study is to determine the importance of a specialized public relations department within the public security directorate in Jordan. In addition to that, the study aims to explore the methods and means which the department implemented in order to communicate with the audience within the directorate. Moreover, it aims to study the audience trends and attitudes towards the public relations department and its function within the public security directorate in Jordan by conducting a survey that includes a random sample of 300 individuals that includes officers, non-commissioned officers and personnel in the public security directorate.
The study found that about 95.5 % of the study sample believe that it is important to have a public relations department within the directorate. However, the study sample believe that there are some problems, which limit the performance of this department such as weak human resources and lack of direct contact among the officers and personnel within the directorate. In addition, the study found that the most used communication methods by the department in order to communicate with the internal audience within the department are flyers, lectures and internet.
The study concludes that 54% of the study sample believe that the PR department within the directorate has succeeded in presenting well-organized conferences and seminars and that is due to the department's qualified human element and their reception, communication and community abilities. In addition, the study sample believe that the department's management uses different methods in order to provide the internal audience with the information needed.
Key words: Attitudes, Internal Audience, Jordanian Public Security, Public Relations.