Trends of Unionists towards Reading Daily Jordanian Newspapers: “A Field Study”
Ali Nejadat and Hatem Alawneh, Journalism Department, Yarmouk University, Irbid, Jordan.
Izzat Hijab, Radio and TV Department, Yarmouk University, Irbid, Jordan.
Abstract
The audience and the medium form are two vital elements of the communication process. When the audience is the most important mutable element in this process, therefore, this study has aimed to acknowledge the imprints of reading the daily Jordanian newspapers from the unionists and their preferences and their motives, moreover to describe their utilization to such newspapers, and to observe the reasons that stand as an obstacle against reading them.
This specific study was categorized under the descriptive studies, therefore, the researchers used the questioner as a study instrument, which concluded that males from those who were part of the research overcome the females by reading the newspapers in a percentage of (78.9%) for males, verses (69.2%) for females, and the reason behind not reading the newspapers returns basically for the lack of time in a percentage of (20.2%). Another reason was the mistrust of readers concerning what is published in these newspapers in a percentage of (13.9%), and the unsuitability of the content of the newspapers in relation to the preferences of readers in a percentage of (13%).
The study also concluded that the motive concerning with enabling readers to follow up with internal and external events came in the first rank in a percentage of (32.4%), and the political contents was also the preference of those involved in the study in a percentage of (37.2%). Moreover the study concluded when the representative sample were asked which news media would they prefer among other media sources, they replied that the internet is their first preference in a percentage of (37.2%) followed by television at (35.1%).
Keywords: Readers Trends, Newspapers Readership, Newspapers & Unionists, Jordanian Press.